The Challenge

With 40 million MAUs in India, OLX Advertising aimed to grow its revenues in the highly competitive Indian market. To do so, they had to integrate with a partner who provided premium, SDK enabled, brand-safe inventory at scale in a device-native environment. With a large user base and diversified ad slots, OLX needed to monetize its ad inventory to efficiently grow demand on mobile while consistently maintaining its existing ad revenue channels.

The Solution

OLX partnered with InMobi and leveraged their supply-side solutions to monetize a new stream of ad revenues. OLX leveraged InMobi Exchange, the leading Mobile Exchange Platform, to get exclusive access to diverse demand (over 100 DSPs) across the globe. With IAS tech lab standards such as ads.txt, sellers.json, and Schain object, OLX had greater transparency and stronger control over the ad quality. The toughest challenge for OLX was to create intelligent, unintrusive ad placements within its apps, as it records a massive 2 million transactions per month across a diverse product portfolio with a large userbase. By optimizing placements with dynamic pricing on the InMobi Exchange platform, OLX could define best-suited placements with seamless user experience while having complete control over the share of inventory.