For the new product launch, it was important for us to get the initial momentum right. With mobile gaming gaining much prominence among smartphone users in Indonesia, we decided to take the mobile route. This campaign has reached a whopping 2.5 million Indonesians and recorded over a million rich media interactions delivering record engagement. The e-commerce integration on the ad unit enabled instant purchases, delivering seamless consumer experiences. This campaign gave us the right kickstart to ensure we stay on top-of-the minds of the consumer."