“The festive spirit in India is often perturbed by a spike spam calls that intend to rob users of their valuable time and money. The best way to beat spam calls is by encouraging consumers to take the right action against fraudsters. Through an engaging campaign, the simulated incoming call experiences, coupled with Johnny Lever’s comedic timing, helped drive curiosity and engagement among even the busiest of the smartphone consumers, fulfilling our mission of driving entertainment-based awareness.”