With the prolonged stay at homes situation and limited OOH experiences, mealtime became the prime source of family togetherness. However, meal providers at home struggled to deliver a special meal while juggling their daily responsibilities. With meal-maker products being the best solution to provide an easy, instant in-home meal experience without any hassle, we partnered with InMobi to activate a full-funnel marketing strategy. The idea was to promote our meal-maker portfolio where not only did we give consumers the much-needed education and inspiration, but we also provided the exclusive offer to directly taste the product. As a result of the free sampling program, even the beginner cooks could taste the meal-maker and believe that they can cook tasty meals easily.