#1: The Incentive 

In Unilever’s first-ever incentivized mobile experience with InMobi, Cream Silk integrated the U-Coin, Unilever’s exclusive loyalty and rewards program in The Philippines. This program gives Filipinas access to view and redeem great rewards and huge product deals across all of Unilever’s brands. By integrating the U-Coin into this campaign, Cream Silk ensured that Filipinas got a quick and easy journey to getting their rewards online straight from their always-on device.  

#2: The Inspiration 

Cream Silk struck a chord with Filipinas by thoughtfully asking them about their hair fall woes and inspiring hope. The brand did this in three simple steps: 

1. Cream Silk encouraged Filipinas with a creative that urged them to defy hair fall, inviting them to gain and redeem U-coins.  

2. The brand proceeded with a survey asking Filipinas about their hair concerns and haircare routine, unlocking helpful insights into their problems and the opportunities that exist. 
3. Once the respondents completed the survey, they could claim U-coins and redeem them through the U-store or at the outlets of a few retail and F&B partners. 
    

Creative Experience