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InMobi Advertising
Terms & Conditions

General

Publisher Policy

GDPR

InMobi Cookie Policy (Ad network and channels)

LAST UPDATED: MARCH 2024

A cookie is a small piece of data (text file) that a website – when visited by You, asks Your browser to store on Your device, to remember information about You, such as Your language preference or login information. Cookies are often used to provide a personalized experience to You, as well as to provide reporting information regarding Your activity or how You are engaging with the websites.

This Policy sets out the different scenarios in which InMobi Pte. Ltd. and its Group (commonly referred to as "We" or "Our" or "Us") may use cookies to automatically collect certain information about Our/Our Partners' visitors/users.

"Partners" as used in this Policy, means, our publishers and other advertising clients. 

"Group" as used in this Policy, means, with respect to InMobi, its affiliates and group entities listed here.

As a provider of advertising services, InMobi may collaborate with Partners who facilitate embedding/ firing/ placing of InMobi cookies on their websites (including mobile websites). In this scenario, cookies of InMobi shall be considered as third-party cookies. Typically, InMobi collects data related to Your interaction with such Partner websites like; the pages You visited, anything added to Your cart or type of browser or operating system, etc. This may also include events related to the InMobi ad serving activity such as the number of advertisements served to You by InMobi. InMobi and its Group may use these technologies to:

  • Collect information about Your interaction with our Partners' website to serve advertisements that are most relevant to You or to avoid serving advertisements that You have already seen or are not interested in
  • Collect certain reporting information about the ads We serve that enable Us to keep a record of the Partner website that You were using when an advertisement was shown, or You interacted with
  • Analyze the overall usage and trends, understand users’ interests, and monitor the advertisement serving process on the Partner website
  • Perform system maintenance and prevent fraudulent traffic on Partner website with respect to Our services

Our Partners may also place cookies on the websites You visit. Their use is governed by the specific privacy policies of such Partners which can be accessed directly from their websites. We recommend You refer the respective privacy policies of the sites You visit or use. We may supplement Our understanding of Your web browsing activity through information provided by Our Partners, including through Our Partners' use of such cookies.

We may also supplement Our understanding of You with the cookie data that We receive from Our Group to improve advertising services and/or for internal analytics, in compliance with applicable laws and relevant commercial agreements. As part of Our or Our Group websites, We do not collect Your identity, name, address, date of birth, social security number, credit card/financial information, email address or phone number through these cookies. 

We may share Your data collected from Our or Our Partners’ websites with Our Group or advertisers. We may also share Your data with Our third parties like data enrichment partners, and data-center providers in connection with the provision of services to Us. 

OPTING OUT 

To opt-out of InMobi's interest-based advertising through the InMobi Ad Network or distribution channels, please visit out Opt-out page set out in https://advertising.inmobi.com/page/opt-out/ and follow the steps provided therein. We are required to maintain the cookie on Your browser in order to recognize that You have opted out from InMobi. In the event of You clearing your cookies on Your browser, You will be required to opt out again from InMobi, as this clearing action will remove the InMobi opt-out cookie from the browser. Your InMobi opt-out will not apply if You are to use a non-linked browser, new browser or use a new device to access the internet. 

Please note that if You delete/clear cookies or do not accept them, Our services may be disrupted, and We may not be able to serve You with relevant advertising. Further, please note that following Your opt out, You may continue to see non-personalized advertisements provided by InMobi that may be based on the context of the mobile website or webpage only.