As the world’s leading pizza delivery company, Domino’s has become synonymous with comfort food, delivering slices of joy for every occasion – be it celebrating milestones, unwinding after a busy day, or sharing a movie-night feast.
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As the world’s leading pizza delivery company, Domino’s has become synonymous with comfort food, delivering slices of joy for every occasion – be it celebrating milestones, unwinding after a busy day, or sharing a movie-night feast.
The SKAN campaign began with an exploration phase where the propriety SKAN bidder by InMobi’s DSP identified key traffic, creative, and supply signals, including peak ordering hours, top ad formats, and high-value publishers, to optimize bidding and delivery. Further, intelligent campaign ID structuring and conversion value mapping enhanced granularity of postback signal, improving measurement and optimization. By strategically boosting install volume, the bidder surpassed SKAN’s privacy threshold, unlocking richer postback data for deeper performance insights.
Leveraging the exploration phase data, the ML-powered audience builder by InMobi’ DSP identified key demographics and their peak purchasing times on the Domino's app. Utilizing its smart dayparting feature, InMobi’s DSP allocated higher budgets during these optimal hours, enabling maximum bids when the target audience was most active. This strategic approach enhanced ad effectiveness and improved conversion rates.
To maximize the campaign’s impact, creative refreshes were aligned with key festive and high-demand occasions, ensuring relevance and resonance with customers. The creative messaging focused on encouraging action by promoting offers on the new pizza range. Campaign was strategically timed, with higher budgets allocated during these peak periods to capitalize on increased order potential. This approach enabled Domino’s to effectively engage high-value iOS users and drive significant results.
InMobi Advertising’s expertise in SKAN and tailored campaign strategy delivered outstanding results for Domino’s. By aligning campaign with festive periods and increasing budgets during peak demand, Domino’s successfully engaged high-value users, driving incremental growth while strengthening customer connections.
