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Case Studies
AnyMind and InMobi Advertising Offer Publishers 4.3x YoY Omnichannel Revenue Growth
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AnyMind and InMobi Advertising Offer Publishers 4.3x YoY Omnichannel Revenue Growth

Solution

In-App monetization
3x
Year-over-Year (YoY) Increase in Ad Impressions Rendered
4.3x
Year-over-Year (YoY) Increase in Ad Revenue
“We have witnessed consistent YoY growth in ad revenue for our publisher portfolio connected to InMobi Advertising through our partnership. The regional demand, dedicated customer support, flexible integrations, and platform features of InMobi Supply-Side Platform have been key in enhancing our operational efficiency and driving omnichannel growth in 2024. We look forward to strengthening this partnership and leveraging InMobi Advertising’s upcoming product innovations in mobile advertising.”
An Khanh Vu
Regional Head of Platform Operations, AnyMind Group

About AnyMind

AnyMind Group is a BPaaS company for marketing, e-commerce, and digital transformation, serving enterprises, publishers, and creators. For web and app publishers, the company provides comprehensive monetization and growth solutions through its proprietary platform, AnyManager. In particular, app publishers can tap on a single SDK - the AnyManager SDK - to funnel demand from the world’s leading mobile demand sources. 

With a strong presence across the Asia Pacific in markets such as Japan, Vietnam, and the Philippines, AnyMind focuses on maximizing ad revenue by enabling publishers to automate processes, leverage data-driven insights, and establish a stable, long-term monetization strategy.

About AnyMind Tile Image

The Objective

With a network of over 1,800 publishers across app and web, AnyMind is committed to continuously maximizing publisher revenue. In 2020, despite already working with 50+ demand sources, they sought to explore new partnerships with high-quality demand partners who share their growth mindset. They always look for partners that offer strong ad demand across web and app, active support, and a commitment to delivering long-term value to publishers.
The Objective Tile Image

The Solution

In late 2020, AnyMind partnered with InMobi Advertising and integrated the InMobi Advertising SDK into their bundled AnyManager SDK. This simplified integration allowed AnyMind's publishers to onboard seamlessly across InMobi Supply-Side Platform's mediation partners and tap into omnichannel demand. The collaboration scaled significantly in 2024 when the InMobi Supply-Side Platform’s dedicated customer success team provided customized support for AnyMind’s top 100 apps and websites.
The Solution Tile Image
#1: The impact on improving operation efficiency

InMobi Advertising’s flexible integrations with mediation partners allowed AnyMind to seamlessly onboard publishers across platforms like Google Ad Manager, AdMob, and Prebid, all streamlined through the single bundled AnyManager SDK. Features such as bulk upload, price floors, and ad management APIs, available on the InMobi Supply-Side Platform, combined with dedicated guidance from support teams, streamlined the onboarding process and helped AnyMind’s publishers activate their inventory effortlessly.

#2: Optimizing omnichannel monetization and regionalization

With premium omnichannel demand from InMobi Advertising’s network of 400K+ advertisers and 180+ DSPs available via the bundled AnyManager SDK, AnyMind enhanced demand access, optimized monetization performance, and drove quarterly growth for app and web publishers. InMobi Advertising’s global (global plus local) approach ensured the delivery of highly relevant ads that resonated with publishers’ regional user bases in SEA and Japan, with ad campaigns to suit mobile websites and apps alike. This led to improved user engagement and reduced user churn.

The Results

In 2024, AnyMind saw steady growth through its partnership with InMobi Advertising, fueled by consistent increases in ad impressions and ad revenue across its publisher portfolio that was connected to InMobi Advertising. The results speak for themselves.

6x
Year-over-Year (YoY) Increase in Valid Ad Requests for InMobi*
3x
Year-over-Year (YoY) Growth in Ad Impressions Rendered for InMobi*
4.3x
Year-over-Year (YoY) Increase in Ad Revenue for InMobi*
*Revenue and impressions from InMobi Advertising in between the period of January 2023 to December 2024

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