It is that time of the year: Golds, silvers, and bronzes bringing in the cheer! For InMobi and Glance, it began with the MOB-EX Awards 2024.
The MOB-EX Awards are much-anticipated among the advertising and marketing fraternity in the Asia-Pacific region. It is a time we see campaigns displaying cutting-edge innovation and mind-blowing creativity being recognized for brilliance. This year, among the brands and agencies that were recognized for mobile marketing excellence, InMobi shone with a total of 12 wins across various categories. Let us look at the campaigns that inspired the industry.
#1
Glico Pejoy’s Sweet Sampling Success Story With Glance
Wins: GOLD - Best Mobile Campaign for a Specific Audience
With sharp targeting and a one-tap online-to-offline journey to seamless coupon redemption, Glico Pejoy won the hearts of Indonesian women. Learn about this remarkable mobile campaign that smartly used the smart lock screen to drive a 34.3% higher redemption rate than the platform benchmark here.
#2
An Engaging AR Experience by POND’S, Powered by InMobi
Wins: SILVER - Best Mobile Campaign for a Specific Audience, SILVER - Best Use of Interactive Media / AR & VR
An inspiring story of a brand that drove consideration among Filipinas, this campaign by Unilever POND’S intelligently employed AR. Learn about how the brand used an immersive AR filter to address Filipinas’ skincare woes and drive a notable 31% consideration here.
#3
Wyeth Nutrition’s Wholesome AR-driven Experience, Enabled by InMobi
Wins: BRONZE - Best Mobile Campaign for a Specific Audience
Wyeth S-26 Procal GOLD created an adorable and unmissable gamification experience to elevate engagement among Indonesian parents. Read about how the brand built an attractive AR game that inspired parents to get their children future-ready, driving a 4.4x higher click-through rate. Know more here.
#4
Indomie’s Ramen Revolution With Glance
Wins: SILVER - Best Use of Display Advertising, SILVER - Best Use of Interactive Media / AR & VR, GOLD - Best Use of Geofencing, SILVER - Most Engaging Mobile Campaign
Learn how Indofood’s Indomie drove an unforgettable launch for its new ramen series among the Indonesian youth. With stunning full-screen display visuals, an eye-catching gamified experience, and intelligent location targeting, the brand drove 11,000 visitors to its offline Yatai stalls for an exciting ramen experience. Know more here.
#5
Pepsodent’s Thoughtful World Oral Health Day Campaign With InMobi and Glance
Wins: BRONZE - Best Use of Display Advertising
Unilever Pepsodent made dental care accessible for Indonesians with one tap – enabling teledentistry straight from the smart lock screen. Discover how this led to the brand witnessing 20% more consultations compared to their previous efforts here.
#6
NESCAFÉ GOLD’S Brilliant Brew for Holiday Promotions With InMobi
Wins: BRONZE - Best Use of Promotions
With a strong brand message, unmissable seasonal relevance, and an immersive interaction tailored to a niche audience on mobile, NESCAFÉ GOLD won over Filipinos. After the campaign, the brand found 1 in 2 viewers stating that they used the product.
#7
Sanofi’s Powerful Approach to Combat Gastrointestinal Issues, Enabled by InMobi
Wins: SILVER - Best Use of Geofencing, BRONZE - Best Use of Personalisation
Sanofi’s use of precision targeting resulted in a meaningful campaign that helped millions in Vietnam understand and combat gastrointestinal imbalance.
From data-driven innovation to creative excellence, it is inspiring how mobile alone can create unforgettable campaigns that drive business impact.
Read about more such campaigns on InMobi’s case study page or Glance’s success stories page. To explore the world of mobile, write to us at mobilemarketing@inmobi.com or glance. marketing@inmobi.com.
