POND’S is one of the most widely loved beauty brands and was established in 1846. At its core, the brand believes that beauty is for all, and this approach has won hearts everywhere, including in the Philippines.
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POND’S is one of the most widely loved beauty brands and was established in 1846. At its core, the brand believes that beauty is for all, and this approach has won hearts everywhere, including in the Philippines.
The brand reached Filipinas in the age range of 25 to 44 years, finding those who were more likely to invest in skincare and lifestyle products on apps they loved. The reach was further refined with Inquiro Audiences, helping the brand reach niche segments, such as beauty chain regulars, university students, fresh graduates, and skincare enthusiasts. To ensure that the target audience saw the experience when their engagement levels were high, POND’s reached out to them on top gaming apps.
POND’S created a custom interactive AR filter that grabbed their attention by asking them if they are prone to collagen loss. Once intrigued, Filipinas had to answer five questions about their lifestyle to arrive at how much collagen their skin loses in a day. To each question that popped up on the filter, they had to nod to answer “yes” or “no”. The results came with a recommendation of POND’S Age Miracle product, showing them how it would help replenish collagen. The viewer could choose to buy the product straight from there, driving immediate purchase by laying the foundation of a personalized recommendation.
With sharp audience targeting and an immersive AR experience, Pond’s gave its campaign a glow-up. A brand lift study by InMobi found that the campaign had positive effects on awareness, consideration, and message association.
