Asia
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AJIO, launched by Reliance Retail in 2016, is a leading online fashion destination known for its diverse collection of clothing, accessories, and footwear for men, women, and kids. Blending global trends with unique styles, AJIO stands out for its curated selections, affordable pricing, and strong focus on customer satisfaction.
InMobi Advertising crafted a dual-channel strategy to retarget Android users, leveraging programmatic in-app inventory via InMobi DSP and owned media through the Glance smart lock screen.
Using platform level learning and historical ecosystem insights, InMobi DSP curated audience segments modeled on high-intent AJIO users. These segments were activated across both channels using deterministic signals — such as peak activity windows, purchase intent, content consumption trends on Glance, and appographic profiles.
To drive sustainable growth, AJIO aimed to acquire high-value iOS users. They launched a pilot SKAN campaign to test effectiveness and gather insights.
Leveraging pilot campaign data, InMobi DSP identified audience segments most receptive to ads and built a high-intent seed cohort. Lookalike targeting was then deployed to scale acquisition.
InMobi DSP’s dedicated SKAN-optimized bidder, trained on pilot learnings, helped AJIO acquire purchase-ready iOS users, delivering exceptional RoAS in a cost-efficient way.
AJIO achieved impressive growth with InMobi Advertising’s strategic approach of tapping into high-value users and engaging shoppers at key touchpoints, driving stronger engagement, higher conversions, and improving return on investment.
