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As a leading South Korean retailer, Homeplus transforms everyday shopping through innovation and accessibility. Their mobile app reflects the retailer’s commitment to meeting customers' evolving needs with quality and value. Homeplus believes in growing sustainably while making a real difference in people's lives, one click at a time.
InMobi’s DSP leveraged advanced AI and ML to analyze Homeplus’ real-time campaign data and behavior patterns, creating custom cohorts for precision targeting. High-potential users were engaged across premium apps spanning categories such as Finance and Rewards, Casual and Puzzle Games, eBooks, Media and Utility, and Art and Coloring, ensuring optimal resource utilization.
The platform smartly distributed budgets to focus on high-performing user groups and peak shopping times. By doing so, it ensured that the campaign capitalized on moments of heightened buying intent, achieving maximum efficiency. This strategy stretched every marketing dollar, driving measurable improvements in RoAS without overspending.
Personalized ads were created using relevant user insights, such as past purchases and ongoing promotions. These tailored creatives caught users' attention and resonated with their shopping habits, leading to significantly higher engagement. Contextual personalization leveraging display and video creatives made the campaigns feel relevant and appealing, boosting click-through and conversion rates.
Real-time optimization helped deliver sustainable improvements and reinforce user retention. A specialist team monitored performance metrics in real time, adjusting strategies to keep costs low and engagement high. This thoughtful, data-driven approach helped Homeplus reconnect with inactive users and enhance the overall impact of their app marketing efforts.
With InMobi Performance Solutions, Homeplus successfully turned inactive users into loyal, high-value customers. The result? Significant app engagement, business growth, and revenue boost - cementing Homeplus’s position as a customer-centric innovator in South Korea’s competitive market.
