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Case Studies
Hungry Studio's Block Blast Enjoys 5% ARPDAU Lift with the InMobi SDK
Hungry Studio's Block Blast Enjoys 5% ARPDAU Lift with the InMobi SDK
Global
Hungry Studio's Block Blast Enjoys 5% ARPDAU Lift with the InMobi SDK
Solution
Engaging with Customers, In-App Monetization, Innovative Formats

About Hungry Studio

Established in 2021, Hungry Studio specializes in crafting engaging casual games with global appeal. Their blockbuster title, Block Blast, quickly gained international acclaim, with over 200 million loyal players worldwide today.

Fueled by its mission to bring a better gaming experience to more players around the world, Hungry Studio is committed to transforming the competitive global gaming industry through immersive and groundbreaking mobile entertainment.

InMobi Case Study

InMobi's global presence and diverse demand have been transformative for monetizing and retaining our international player base with engaging, tailored experiences. Their exceptional customer support and performance across various ad formats have been instrumental in addressing our evolving monetization needs. We wholeheartedly recommend InMobi to publishers seeking a comprehensive monetization solution. We are excited to continue strengthening our partnership with InMobi and achieving new milestones together in the future.

Monica Hu
Monica Hu
Head of Monetization, Hungry Studio

The Brand Objective

After a year of producing mobile games, Hungry Studio focused on expanding its international player base for sustained growth. They needed a dynamic and dependable partner to capitalize on the monetization opportunities while maintaining an excellent user experience. They sought a comprehensive solution offering premium demand, seamless integration, minimal maintenance, and dedicated support. InMobi met these criteria and proved to be the ideal solution.
The Brand Objective

The Solution

In 2022, Hungry Studio supercharged its revenue potential by integrating the InMobi SDK into flagship games like Block Blast, aiming to establish a steady revenue stream and amplify the average revenue per daily active user (ARPDAU). InMobi's extensive demand network, featuring top DSPs and agencies, attracted Hungry Studio to initiate the partnership. This collaboration boosted user engagement and retention by delivering compelling ads from brands that resonated with their global player base.

What started with banner ads evolved into a strategic long-term partnership in 2023, as Hungry Studio began utilizing InMobi's full-screen capabilities on interstitial and rewarded video. In 2024, InMobi's full-screen ads are producing extraordinary results for Hungry Studio, powered by on-going product enhancements on the InMobi SDK. This has enabled Hungry Studio to monetize players efficiently during multiple moments in their gameplay.
The Solution

The Results

Hungry Studio has achieved outstanding results with InMobi on Block Blast, now ranked as the No. 1 Puzzle Game on iOS and among the top 3 free puzzle games on Android in the US. Here's a look at the growth observed on the blockbuster title integrated with the InMobi SDK:

• 5% lift in ARPDAU on FSI for Android in US
• 4X YoY monetization growth with InMobi so far in 2024
• 35% uplift in Fullscreen revenue from InMobi Q1 to Q2 2024

The Results
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