Hungry Studio's Block Blast Enjoys 5% ARPDAU Lift with the InMobi SDK

Established in 2021, Hungry Studio specializes in crafting engaging casual games with global appeal. Their blockbuster title, Block Blast, quickly gained international acclaim, with over 200 million loyal players worldwide today.

Fueled by its mission to bring a better gaming experience to more players around the world, Hungry Studio is committed to transforming the competitive global gaming industry through immersive and groundbreaking mobile entertainment.

After a year of producing mobile games, Hungry Studio focused on expanding its international player base for sustained growth. They needed a dynamic and dependable partner to capitalize on the monetization opportunities while maintaining an excellent user experience. They sought a comprehensive solution offering premium demand, seamless integration, minimal maintenance, and dedicated support. InMobi met these criteria and proved to be the ideal solution.

In 2022, Hungry Studio supercharged its revenue potential by integrating the InMobi SDK into flagship games like Block Blast, aiming to establish a steady revenue stream and amplify the average revenue per daily active user (ARPDAU). InMobi's extensive demand network, featuring top DSPs and agencies, attracted Hungry Studio to initiate the partnership. This collaboration boosted user engagement and retention by delivering compelling ads from brands that resonated with their global player base.

What started with banner ads evolved into a strategic long-term partnership in 2023, as Hungry Studio began utilizing InMobi's full-screen capabilities on interstitial and rewarded video. In 2024, InMobi's full-screen ads are producing extraordinary results for Hungry Studio, powered by on-going product enhancements on the InMobi SDK. This has enabled Hungry Studio to monetize players efficiently during multiple moments in their gameplay.