GeoTechnologies Maximizes Its Monetization Potential With InMobi

Established in 1994, GeoTechnologies specializes in producing digital maps for the automotive industry, focusing on car navigation systems and Geographic Information Systems (GIS). Equipped with maps and people flow data, the company entered the application business. In October 2020, it launched TRIMA, an app based on the Move to Earn (M2E) concept of getting rewards by walking, running, and traveling. Today, 4 million monthly active users earn points using TRIMA. 

With over 4 million monthly active users and diverse inventory, GeoTechnologies was keen on implementing monetization strategies to grow TRIMA’s ad revenue from in-app advertising in Japan. The platform needed a solution that offered premium demand for a wide range of ad formats across the brand and performance spectrum. However, with millions of TRIMA power users, GeoTechnologies had to tread carefully. The platform had to ensure it did not hamper consumer delight while growing its revenue. The challenge, therefore, was to meet its monetization goals without compromising the user experience.

How could GeoTechnologies score points on revenue while keeping user engagement high? The answer was the strategic integration of the lightweight, highly optimized InMobi SDK into the Android and iOS TRIMA apps.