Japan
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Established in 1994, GeoTechnologies specializes in producing digital maps for the automotive industry, focusing on car navigation systems and Geographic Information Systems (GIS). Equipped with maps and people flow data, the company entered the application business. In October 2020, it launched TRIMA, an app based on the Move to Earn (M2E) concept of getting rewards by walking, running, and traveling. Today, 4 million monthly active users earn points using TRIMA.
With proven scale across multiple ad formats, InMobi ensured every ad slot was filled with relevant, high-quality content. Not only did it understand and cater to the nuances of the Japanese market, but it also paved the path for the potential future need of global expansion.
The integration of the InMobi SDK via its MAX adapter for in-app header bidding enabled TRIMA to serve various ad formats, such as banner, native, interstitial, and rewarded video ads. It offered access to an extensive global network of premium demand sources with high transparency, leading to improved cost per mille (CPM), stringent ad quality, and increased yield.
InMobi’s vast network meant diverse, appealing, and quality ads that resonated with its user base. This resulted in driving both interest and engagement.
With proven scale across multiple ad formats, InMobi ensured every ad slot was filled with relevant, high-quality content. Not only did it understand and cater to the nuances of the Japanese market, but it also paved the path for the potential future need of global expansion.
GeoTechnologies witnessed a consistent increase in TRIMA’s daily ad revenue from InMobi, along with strong eCPMs and fill rates. As a testament to the successful partnership, the company now works with InMobi to also grow the in-app monetization potential of its other apps.
